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Iconic design meets innovative technology. Everything about the Fiat 500 has been beautifully designed, from the body-coloured dash to the SkyDome roof. It’s the safest car in its category and, with our clever new eco:Drive system, it’s also one of the greenest – cutting emissions and fuel consumption by up to 15%. Just plug your favourite memory stick into the multimedia port, follow the tips and start eco-driving. With hands-free Blue&Me™ music and communications technology, plus over 500,000 ways to personalise it, this car is bumper-to-bumper cool. Now also available as the limited edition 500byDIESEL, 500 Pink and 500C Pink.